Sports Organizations and Their Defensive Mediatization Strategies: The Sports Journalist’s Perspective
نویسندگان
چکیده
This article provides empirical evidence of ‘defensive mediatization strategies’ in the field sport. These are strategies used by actors individually and collectively to control sometimes avoid media publicity—for example, refusing requests for interviews, or case an organization, making literacy training available its staff. In this article, we use concept defensive identify illuminate some challenges facing professional sports journalists postbroadcast era. The draws on findings from ongoing study relationships between organizations, athletes, journalists, but reports only interviews conducted with experienced Ireland Britain (n = 16). Our analysis identifies a number including increased levels in-house media, differential treatment increasingly competitive stance towards journalism generally. We also consider potentially more pernicious strategy: hiring as internal communications advisers—a switching role positions that might be termed ‘poacher turned gamekeeper’. organizes according three categories identified extant literature (persistence, shielding, immunization) proposes fourth category, which label steering.
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ژورنال
عنوان ژورنال: Journalism and media
سال: 2023
ISSN: ['2673-5172']
DOI: https://doi.org/10.3390/journalmedia4020042